Elephant Charge 2024: Racing for Nature

Now in its 17th year, the event raised ZMW4.4 million ($167,000) for wildlife conservation projects across Zambia, bringing the total raised since its inception in 2008 to an impressive $1.9 million, edging ever closer to the $2 million milestone

By Sarah Davies • Oct. 28, 2024

Off-road enthusiasts tackle the Lower Zambezi for a cause—raising over ZMW4.4 million for wildlife conservation.

Sunrise (Image by Gareth Vidmar)

A Race with a Purpose

On 28th September 2024, the rugged Lower Mukwisi area of the Lower Zambezi escarpment echoed with the sounds of revving engines as 24 teams in 4x4 vehicles tackled the untamed terrain for this year's Elephant Charge. Fuchs, the event's long-standing naming sponsor, once again lent its support to this adrenaline-packed off-road challenge. Now in its 17th year, the event raised ZMW4.4 million ($167,000) for wildlife conservation projects across Zambia, bringing the total raised since its inception in 2008 to an impressive $1.9 million, edging ever closer to the $2 million milestone.

(Images by Gareth Vidmar)

Inspired by Kenya's Rhino Charge, the Elephant Charge was initially established to raise funds for Zambia's rich natural heritage. The event supports projects focusing on the country's next generation of conservationists, mainly through its long-standing support of the Chongololo Club of Zambia. Since the 1970s, this club has been dedicated to educating young Zambians about conservation and fostering a sense of responsibility and love for the environment among schoolchildren. Funds raised from the Elephant Charge also go toward other critical wildlife conservation projects run by Game Rangers International, Musekese Conservation, BirdWatch Zambia, and more.

(Images by Gareth Vidmar)

Challenging Terrain and Thrilling Victories

The event is a true test of endurance and strategy, with teams required to navigate the shortest possible route through 10 checkpoints, relying on physical stamina, technical map-reading skills, and GPS knowledge. This year's event saw 17 of the 24 teams successfully completing the course by 3 p.m. The coveted prize for shortest net distance (distance travelled minus funds raised) went to the Autoworld Zambia team, which raised an incredible $30,580 for conservation efforts. The Camel team secured the award for shortest distance overall, showcasing exceptional off-road skills.

Among the six international teams from Kenya, Zimbabwe, and Mozambique, the Foley Chargers earned the award for the shortest distance by an international team. Other standout fundraisers included the Popcorn teams, who collectively raised an astounding $37,620 between their four teams, composed of participants from 13 nationalities, and the Dirty Half Dozen team, which contributed $14,596.

A major highlight of the event was the Spirit of the Charge award, which went to the Hippo Charge Heroes (Mozambique) and Steering Failure (Zimbabwe). These teams exemplified sportsmanship by assisting Team Njovu when their car rolled and by setting up a similar charge event in Mozambique.

Team Popcorn (Image by Gareth Vidmar)

Community Impact and Future Prospects

Hippo Charge Heroes Dust (Image by Gareth Vidmar)

This year's event underscored the Elephant Charge's commitment to supporting local communities. A ZMW14,500 donation was made to the Lower Mukwisi community, and beneficiary organisations such as the Kafue Flats Restoration Programme and WECSZ set up a 'conservation corner'. Local children participated in engaging activities to foster an early interest in conservation.

Several Zambian companies played key roles in making the event successful by sponsoring or contributing essential services. Companies like Kept Cool provided much-needed ice, while PreSecure handled security. Sponsorships were widespread, with East Park Mall, National Milling, Skytrails, NewGrowCo, Leopards Hill Memorial Park, Rapid Aluminium, Kal Tire, Sun Sweet, and Country Choice sponsored checkpoints. Additionally, logistical support was provided by SATIB, Rooneys, Geotab, CC Systems, Pilatus, Sign Pro, Macfarlanes, Lilayi, Autoworld and others.

As Zambia celebrates 60 years of independence, the Elephant Charge reflects the country's proud conservation history, which has been a cornerstone of national identity for decades. Events like these thrill participants and reinforce the nation's commitment to preserving its natural treasures for future generations. As the Elephant Charge gears up for 2025, hopes are high for breaking the $2 million mark in funds raised, further strengthening Zambia's position as a leader in African conservation.