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“At 23:56 on 23rd October 1963, Zambians rose in reverence of the Union Jack, the de facto national flag of the United Kingdom, for the last time as it lowered, signifying the end of British rule in Zambia.”

― Precious Mwansa-Chisa

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Crossword puzzle

Crossword Puzzle 56

Take a break and try our fun and challenging puzzle. Hint: all answers can be found in our wide range

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Ad Practices

We’ve consolidated some of nkwazi’s top display ad best practices. Once you’ve downloaded our display ad templates below, learn all the top banner ad guidelines below:

In order to be compliant with the exchange standards and pass the creative audit, there needs to be some kind of brand identification on the creative assets that is also immediately visible on the landing page – a logo, icon, or organization name. Our display ad templates don’t come with branding, however, you can get an idea of how to structure your ads below.

A great digital advertisement has four things:
1. Image
2. Messaging
3. Promotion
4. Call to Action

Creative File Size

For the best results with the Ad on nkwazi, compressed images for web are preferred:

  • 40 kb per file is optimal
  • Anything greater than a 120 kb per file will NOT run, as they may be rejected by the nkwazi Ads  and not load on the user’s browser

However, this file will not serve unless saved as another file type. The following file types are recommended:

  • .jpg ( or jpeg )
  • .png
  • .gif ( animated image )

The following file types will NOT work:

  • .psd ( photoshop document )
  • .ai ( adobe illustrator )
  • .swf ( flash )
  • .pict